, a fancy photo sharing thing.
Monday, June 21, 2010
What Chuch Taught Me About Social Media
Check out the real post at htp://mindomondo.com
As I continue to become acquainted with Tampa, I felt it was necessary to head to a place where people are pulled to a “higher power” and feeling of “community”. So, last Sunday, I took it upon myself to head to church at 7:30 a.m. I wasn’t expecting much, but I was quickly surprised as to what I took away from that hour.
After the priest read the Gospel, his sermon, unexpectedly, taught me a few lessons on business! His message was about no longer labeling each other and truly embracing the potential that everyone has to become something great.
What I took away wasn’t drastically different, however, it did make me think about what we, as marketers, look at when going to market and utilizing social media. Marketers continue to try to segment people and label them with what we think they are. I have a hard time “labeling” people in this day and age.
To me, we as marketers, need to let them decide for themselves, but we guide them by giving them the “tools” to make their decision a little bit easier. We want these people to become our ‘disciples’ and the way to make them advocates (consumers), is not by pushing on them what we think they should be, but by pulling them in. We give them the voice and opportunity to embrace what they could be…to their peers and to us (the brand, the product, the service and so on). You do that by offering free conversation, a place to feel comfortable, limitless and a place to be who they want to be – in essence you are building a ‘CHURCH’.
Unity in Diversity
Again, people are much more than the label we assign to them and often times they need you to believe in them before they believe in themselves. The priest told a story about recently attending a college graduation ceremony where a student spoke to his friends and colleagues and his words were this, “thank you for seeing in me, what I did not see in myself. You contributed to me reaching my goals.” The message is simple, as marketers, see the potential in each other beyond the label. Social media and other internet channels have opened the doors for you to communicate with potential consumers around the globe, so that you can build your ‘CHURCH’. You no longer are bound to the rules of engagement in your own backyard. How can you possibly segment someone up front who is tens of thousands of miles away?
In the ever growing presence of online communities and the search for the Holy Grail of true ROI, I have come to one conclusion about social media. As vendors, clients and c-suite decision makers fight over who controls social media, I have one answer – it’s not you, it’s your parishioners (your disciples, advocates and/or consumers). So, build a place for them to feel welcome and empowered, no matter their differences and they will follow you for the right reasons.
Grail Knight: But choose wisely, for while the true Grail will bring you life, the false Grail will take it from you. ~Indiana Jones and the Last Crusade
As I continue to become acquainted with Tampa, I felt it was necessary to head to a place where people are pulled to a “higher power” and feeling of “community”. So, last Sunday, I took it upon myself to head to church at 7:30 a.m. I wasn’t expecting much, but I was quickly surprised as to what I took away from that hour.
After the priest read the Gospel, his sermon, unexpectedly, taught me a few lessons on business! His message was about no longer labeling each other and truly embracing the potential that everyone has to become something great.
What I took away wasn’t drastically different, however, it did make me think about what we, as marketers, look at when going to market and utilizing social media. Marketers continue to try to segment people and label them with what we think they are. I have a hard time “labeling” people in this day and age.
To me, we as marketers, need to let them decide for themselves, but we guide them by giving them the “tools” to make their decision a little bit easier. We want these people to become our ‘disciples’ and the way to make them advocates (consumers), is not by pushing on them what we think they should be, but by pulling them in. We give them the voice and opportunity to embrace what they could be…to their peers and to us (the brand, the product, the service and so on). You do that by offering free conversation, a place to feel comfortable, limitless and a place to be who they want to be – in essence you are building a ‘CHURCH’.
Unity in Diversity
Again, people are much more than the label we assign to them and often times they need you to believe in them before they believe in themselves. The priest told a story about recently attending a college graduation ceremony where a student spoke to his friends and colleagues and his words were this, “thank you for seeing in me, what I did not see in myself. You contributed to me reaching my goals.” The message is simple, as marketers, see the potential in each other beyond the label. Social media and other internet channels have opened the doors for you to communicate with potential consumers around the globe, so that you can build your ‘CHURCH’. You no longer are bound to the rules of engagement in your own backyard. How can you possibly segment someone up front who is tens of thousands of miles away?
In the ever growing presence of online communities and the search for the Holy Grail of true ROI, I have come to one conclusion about social media. As vendors, clients and c-suite decision makers fight over who controls social media, I have one answer – it’s not you, it’s your parishioners (your disciples, advocates and/or consumers). So, build a place for them to feel welcome and empowered, no matter their differences and they will follow you for the right reasons.
Grail Knight: But choose wisely, for while the true Grail will bring you life, the false Grail will take it from you. ~Indiana Jones and the Last Crusade
Monday, March 15, 2010
Last week was...
MS Awareness Week.
Multiple sclerosis (or MS) is a chronic, often disabling disease that attacks the central nervous system (CNS), which is made up of the brain, spinal cord, and optic nerves. Symptoms may be mild, such as numbness in the limbs, or severe, such as paralysis or loss of vision. The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another. Today, new treatments and advances in research are giving new hope to people affected by the disease.
Cristina and I attended an MS event on Saturday, along with many other Detroit area supporters in Ferndale, MI.
I have attached a few images.
Poll: What outrageous thing would you do to raise awareness about MS?
Multiple sclerosis (or MS) is a chronic, often disabling disease that attacks the central nervous system (CNS), which is made up of the brain, spinal cord, and optic nerves. Symptoms may be mild, such as numbness in the limbs, or severe, such as paralysis or loss of vision. The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another. Today, new treatments and advances in research are giving new hope to people affected by the disease.
Cristina and I attended an MS event on Saturday, along with many other Detroit area supporters in Ferndale, MI.
I have attached a few images.
Poll: What outrageous thing would you do to raise awareness about MS?
Wednesday, March 10, 2010
PUMA ITALY WORLD CUP LAUNCH PARTY - NYC
Hello,
I wanted to post some pics from the PUMA World Cup Kit Launch Party for the Azzurri.
What a great event - great food, great people, great atmosphere. The Italians finished a game w/ Cameroon earlier in the day nil/nil, but that didn't keep the attendees from having a great time.
Check out the photos:
I wanted to post some pics from the PUMA World Cup Kit Launch Party for the Azzurri.
What a great event - great food, great people, great atmosphere. The Italians finished a game w/ Cameroon earlier in the day nil/nil, but that didn't keep the attendees from having a great time.
Check out the photos:
Social Media Infographics
I stumbled across Pam Dyer a few days ago while I was going through my Twitter feed. I love visuals. She's made a great post collecting some great infographics regarding social media. Check her site out: http://www.pamorama.net/
Here's one of my favorites;
When it comes down to it, people want to trust someone because everyone has become a self proclaimed expert. That's why the most powerful conversation for most brands is to have that intimate one on one conversation. What are people saying about your brand and how do you build a community around them? You do it by answering their calls...just like any business is out there to fulfill a need with a product or service, you first have to build that relationship and every relationship is unique. Good luck out there. Social Media is a great tool and it deserves to be treated with respect and full on energy.
Here's one of my favorites;
When it comes down to it, people want to trust someone because everyone has become a self proclaimed expert. That's why the most powerful conversation for most brands is to have that intimate one on one conversation. What are people saying about your brand and how do you build a community around them? You do it by answering their calls...just like any business is out there to fulfill a need with a product or service, you first have to build that relationship and every relationship is unique. Good luck out there. Social Media is a great tool and it deserves to be treated with respect and full on energy.
Tuesday, March 9, 2010
New Beginnings
Hi everyone,
So it's been well over a month since we last connected. I apologize, but between the interviews, the working out, the steady flow of updating my twitter handle, facebook and linkedin, I left out the blog. Don't fret, I'll start updating again soon.
I am trying to think of some new things to talk about. I really want to start talking more about branded content and multichannel promotions that I have seen. If you see some good ones out there - send over to me and let's start a discussion. Word? Word.
Have a great day!
So it's been well over a month since we last connected. I apologize, but between the interviews, the working out, the steady flow of updating my twitter handle, facebook and linkedin, I left out the blog. Don't fret, I'll start updating again soon.
I am trying to think of some new things to talk about. I really want to start talking more about branded content and multichannel promotions that I have seen. If you see some good ones out there - send over to me and let's start a discussion. Word? Word.
Have a great day!
Tuesday, January 26, 2010
Conversate
Hey! It's been awhile. I am finally checking in after a week of being nonexistent.
Life is taking a positive direction. Hope you all have been working out and making the search more exciting and beneficial.
Check out my latest video from today!
Life is taking a positive direction. Hope you all have been working out and making the search more exciting and beneficial.
Check out my latest video from today!
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