Last week was...

MS Awareness Week.

Multiple sclerosis (or MS) is a chronic, often disabling disease that attacks the central nervous system (CNS), which is made up of the brain, spinal cord, and optic nerves. Symptoms may be mild, such as numbness in the limbs, or severe, such as paralysis or loss of vision. The progress, severity, and specific symptoms of MS are unpredictable and vary from one person to another. Today, new treatments and advances in research are giving new hope to people affected by the disease.

Cristina and I attended an MS event on Saturday, along with many other Detroit area supporters in Ferndale, MI.

I have attached a few images.






Poll: What outrageous thing would you do to raise awareness about MS?

PUMA ITALY WORLD CUP LAUNCH PARTY - NYC

Hello,

I wanted to post some pics from the PUMA World Cup Kit Launch Party for the Azzurri.

What a great event - great food, great people, great atmosphere. The Italians finished a game w/ Cameroon earlier in the day nil/nil, but that didn't keep the attendees from having a great time.


Check out the photos:

Social Media Infographics

I stumbled across Pam Dyer a few days ago while I was going through my Twitter feed. I love visuals. She's made a great post collecting some great infographics regarding social media. Check her site out: http://www.pamorama.net/

Here's one of my favorites;




When it comes down to it, people want to trust someone because everyone has become a self proclaimed expert. That's why the most powerful conversation for most brands is to have that intimate one on one conversation. What are people saying about your brand and how do you build a community around them? You do it by answering their calls...just like any business is out there to fulfill a need with a product or service, you first have to build that relationship and every relationship is unique. Good luck out there. Social Media is a great tool and it deserves to be treated with respect and full on energy.

New Beginnings

Hi everyone,

So it's been well over a month since we last connected. I apologize, but between the interviews, the working out, the steady flow of updating my twitter handle, facebook and linkedin, I left out the blog. Don't fret, I'll start updating again soon.
I am trying to think of some new things to talk about. I really want to start talking more about branded content and multichannel promotions that I have seen. If you see some good ones out there - send over to me and let's start a discussion. Word? Word.
Have a great day!